CONTEXT
This project's aim is to promote michel & augustin's new HEALTHY spreads. The aspect that we wanted to engrain in people's minds is that this spread, unlike others, needs to be refrigerated due to its fresh ingredients and lack of palm oil. As such, we based our campaign on the slogan "trop frais pour ne rester qu'au frais" which means that this product is too fresh/cool to only stay in the fridge. Playing on the double meaning of the word fresh, we designed a line of stylish accessories that double as an insulated container to keep the spread fresh.
PROMOTIONAL LOGO
COLOR CHART
THE FANNY PACK
THE BACK-PACK
THE BUCKET HAT
SOCIAL MEDIA POSTS
PROMOTION THROUGH INFLUENCERS
The products would be sent to influencers, playing on current marketing trends for "fresh" items, and creating some buzz for the brand. In addition, a fashion show will be broadcast live on the brand's instagram, to engage consumers while remaining covid-friendly.
These pictures were used to mockup the advertising pitch, and are not part of a real campaign.
IG LIVE FASHION SHOW
These pictures were used to mockup the advertising pitch, and are not part of a real campaign.